The gain, given the "real sites benchmark" below, is obvious:
```
benchmark old ns/op new ns/op delta
BenchmarkHugo-4 14497594101 13084156335 -9.75%
benchmark old allocs new allocs delta
BenchmarkHugo-4 57404335 48282002 -15.89%
benchmark old bytes new bytes delta
BenchmarkHugo-4 9933505624 9721984424 -2.13%
```
Fixes #2495
