% Search Exits (Actions)
exit_rate
The percentage of visits that left the website after searching for this Keyword on your Site Search engine.
Actions
nb_actions
The number of actions performed by your visitors. Actions can be page views, internal site searches, downloads or outlinks.
Actions per Visit
nb_actions_per_visit
The average number of actions (page views, site searches, downloads or outlinks) that were performed during the visits.
Avg. Visit Duration (in seconds)
avg_time_on_site
The average duration of a visit.
Avg. generation time
avg_time_generation
The average time it took to generate the page. This metric includes the time it took the server to generate the web page, plus the time it took for the visitor to download the response from the server. A lower 'Avg. generation time' means a faster website for your visitors!
Avg. time on page
avg_time_on_page
The average amount of time visitors spent on this page (only the page, not the entire website).
Bounce Rate
bounce_rate
The percentage of visits that only had a single pageview. This means, that the visitor left the website directly from the entrance page.
Bounce Rate (Actions)
bounce_rate
The percentage of visits that started on this page and left the website straight away.
Bounces
entry_bounce_count
Number of visits that started and ended on this page. This means that the visitor left the website after viewing only this page.
Clicked in search results
nb_hits_following_search
The number of times this Page was visited after a visitor did a search on your website, and clicked on this page in the search results.
Content Interactions
nb_interactions
The number of times a content block was interacted with (eg, a 'click' on a banner or ad).
Conversion Rate
conversion_rate
The percentage of visits that triggered a goal conversion.
Downloads
nb_downloads
The number of times this link was clicked.
Entrances
entry_nb_visits
Number of visits that started on this page.
Events with a value
nb_events_with_value
Number of events where an Event value was set
Exit rate
exit_rate
The percentage of visits that left the website after viewing this page.
Exits
exit_nb_visits
Number of visits that ended on this page.
Impressions
nb_impressions
The number of times a content block, such as a banner or an ad, was displayed on a page.
Interaction Rate
interaction_rate
The ratio of content impressions to interactions.
Maximum value
max_event_value
The maximum value for this event
Minimum value
min_event_value
The minimum value for this event
Outlinks
nb_outlinks
The number of times this link was clicked.
Pageviews
nb_pageviews
The number of times this page was visited.
Search Results pages
nb_pages_per_search
Visitors will search on your website, and sometimes click "next" to view more results. This is the average number of search results pages viewed for this keyword.
Searches
nb_searches
The number of visits that searched for this keyword on your website's search engine.
Searches (Actions)
nb_visits
The number of visits that searched for this keyword on your website's search engine.
The average of all values for this event
avg_event_value
The average of all values for this event
Total Pageviews
nb_hits
The number of times this page was visited.
Total events
nb_events
Total number of events
Total value
sum_event_value
The sum of event values
Unique Clicks (Actions)
nb_visits
The number of visits that involved a click on this link. If a link was clicked multiple times during one visit, it is only counted once.
Unique Downloads
nb_uniq_downloads
The number of visits that involved a click on this link. If a link was clicked multiple times during one visit, it is only counted once.
Unique Downloads (Actions)
nb_visits
The number of visits that involved a click on this link. If a link was clicked multiple times during one visit, it is only counted once.
Unique Outlinks
nb_uniq_outlinks
The number of visits that involved a click on this link. If a link was clicked multiple times during one visit, it is only counted once.
Unique Pageviews
nb_uniq_pageviews
The number of visits that included this page. If a page was viewed multiple times during one visit, it is only counted once.
Unique Pageviews (Actions)
nb_visits
The number of visits that included this page. If a page was viewed multiple times during one visit, it is only counted once.
Unique visitors
nb_uniq_visitors
The number of unduplicated visitors coming to your website. Every user is only counted once, even if he visits the website multiple times a day.
Users
nb_users
The number of users logged in your website. It is the number of unique active users that have a User ID set (via the Tracking code function 'setUserId').
Visits
nb_visits
If a visitor comes to your website for the first time or if he visits a page more than 30 minutes after his last page view, this will be recorded as a new visit.