% Search Exits (Actions) exit_rate The percentage of visits that left the website after searching for this Keyword on your Site Search engine. Actions nb_actions The number of actions performed by your visitors. Actions can be page views, internal site searches, downloads or outlinks. Actions per Visit nb_actions_per_visit The average number of actions (page views, site searches, downloads or outlinks) that were performed during the visits. Avg. Visit Duration (in seconds) avg_time_on_site The average duration of a visit. Avg. generation time avg_time_generation The average time it took to generate the page. This metric includes the time it took the server to generate the web page, plus the time it took for the visitor to download the response from the server. A lower 'Avg. generation time' means a faster website for your visitors! Avg. time on page avg_time_on_page The average amount of time visitors spent on this page (only the page, not the entire website). Bounce Rate bounce_rate The percentage of visits that only had a single pageview. This means, that the visitor left the website directly from the entrance page. Bounce Rate (Actions) bounce_rate The percentage of visits that started on this page and left the website straight away. Bounces entry_bounce_count Number of visits that started and ended on this page. This means that the visitor left the website after viewing only this page. Clicked in search results nb_hits_following_search The number of times this Page was visited after a visitor did a search on your website, and clicked on this page in the search results. Content Interactions nb_interactions The number of times a content block was interacted with (eg, a 'click' on a banner or ad). Conversion Rate conversion_rate The percentage of visits that triggered a goal conversion. Downloads nb_downloads The number of times this link was clicked. Entrances entry_nb_visits Number of visits that started on this page. Events with a value nb_events_with_value Number of events where an Event value was set Exit rate exit_rate The percentage of visits that left the website after viewing this page. Exits exit_nb_visits Number of visits that ended on this page. Impressions nb_impressions The number of times a content block, such as a banner or an ad, was displayed on a page. Interaction Rate interaction_rate The ratio of content impressions to interactions. Maximum value max_event_value The maximum value for this event Minimum value min_event_value The minimum value for this event Outlinks nb_outlinks The number of times this link was clicked. Pageviews nb_pageviews The number of times this page was visited. Search Results pages nb_pages_per_search Visitors will search on your website, and sometimes click "next" to view more results. This is the average number of search results pages viewed for this keyword. Searches nb_searches The number of visits that searched for this keyword on your website's search engine. Searches (Actions) nb_visits The number of visits that searched for this keyword on your website's search engine. The average of all values for this event avg_event_value The average of all values for this event Total Pageviews nb_hits The number of times this page was visited. Total events nb_events Total number of events Total value sum_event_value The sum of event values Unique Clicks (Actions) nb_visits The number of visits that involved a click on this link. If a link was clicked multiple times during one visit, it is only counted once. Unique Downloads nb_uniq_downloads The number of visits that involved a click on this link. If a link was clicked multiple times during one visit, it is only counted once. Unique Downloads (Actions) nb_visits The number of visits that involved a click on this link. If a link was clicked multiple times during one visit, it is only counted once. Unique Outlinks nb_uniq_outlinks The number of visits that involved a click on this link. If a link was clicked multiple times during one visit, it is only counted once. Unique Pageviews nb_uniq_pageviews The number of visits that included this page. If a page was viewed multiple times during one visit, it is only counted once. Unique Pageviews (Actions) nb_visits The number of visits that included this page. If a page was viewed multiple times during one visit, it is only counted once. Unique visitors nb_uniq_visitors The number of unduplicated visitors coming to your website. Every user is only counted once, even if he visits the website multiple times a day. Users nb_users The number of users logged in your website. It is the number of unique active users that have a User ID set (via the Tracking code function 'setUserId'). Visits nb_visits If a visitor comes to your website for the first time or if he visits a page more than 30 minutes after his last page view, this will be recorded as a new visit.