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Helpful

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\u2022 What do you do well?

\u2022 Advantages over competitors

\u2022 Internal resources

\u2022 \u2026

\u2022 \u2026

\u2022 \u2026

\u2022 \u2026

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Strengths

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\u2022 What are your goals?

\u2022 Underserved markets

\u2022 Positive media coverage

\u2022 \u2026

\u2022 \u2026

\u2022 \u2026

\u2022 \u2026

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Opportunities

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Threats

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Weaknesses

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\u2022 What obstacles do you face?

\u2022 Emerging competitors

\u2022 Changing consumer demands

\u2022 \u2026

\u2022 \u2026

\u2022 \u2026

\u2022 \u2026

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\u2022 Where do you need to improve?

\u2022 What do competitors do better?

\u2022 Resource limitations

\u2022 \u2026

\u2022 \u2026

\u2022 \u2026

\u2022 \u2026

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