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authorMark Otto <otto@github.com>2014-07-13 12:35:29 +0400
committerMark Otto <otto@github.com>2014-07-13 12:35:29 +0400
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+---
+layout: page
+title: Brand guidelines
+---
+
+Have a need for Bootstrap's brand resources? Great! We have only a few guidelines we follow, and in turn ask you to follow as well. These guidelines were inspired by MailChimp's [Brand Assets](http://mailchimp.com/about/brand-assets/).
+
+## Mark and logo
+
+Use either the Bootstrap mark (a capital **B**) or the standard logo (just **Bootstrap**). It should always appear in Helvetica Neue Bold. **Do not use the Twitter bird** in association with Bootstrap.
+
+<div class="bs-brand-logos">
+ <div class="bs-brand-item">
+ <div class="bs-docs-booticon bs-docs-booticon-lg">B</div>
+ </div>
+ <div class="bs-brand-item inverse">
+ <div class="bs-docs-booticon bs-docs-booticon-lg bs-docs-booticon-inverse">B</div>
+ </div>
+</div>
+<div class="bs-brand-logos">
+ <div class="bs-brand-item">
+ <h1>Bootstrap</h1>
+ </div>
+ <div class="bs-brand-item inverse">
+ <h1>Bootstrap</h1>
+ </div>
+</div>
+
+## Download mark
+
+Download the Bootstrap mark in one of three styles, each available as an SVG file. Right click, Save as.
+
+<div class="bs-brand-logos">
+ <div class="bs-brand-item">
+ <img class="svg" src="../assets/brand/bootstrap-solid.svg" alt="Bootstrap">
+ </div>
+ <div class="bs-brand-item inverse">
+ <img class="svg" src="../assets/brand/bootstrap-outline.svg" alt="Bootstrap">
+ </div>
+ <div class="bs-brand-item inverse">
+ <img class="svg" src="../assets/brand/bootstrap-punchout.svg" alt="Bootstrap">
+ </div>
+</div>
+
+## Name
+
+The project and framework should always be referred to as **Bootstrap**. No Twitter before it, no capital _s_, and no abbreviations except for one, a capital **B**.
+
+<div class="bs-brand-logos">
+ <div class="bs-brand-item">
+ <h3>Bootstrap</h3>
+ <span class="glyphicon glyphicon-ok"></span>
+ </div>
+ <div class="bs-brand-item">
+ <h3 class="text-muted">BootStrap</h3>
+ <span class="glyphicon glyphicon-remove"></span>
+ </div>
+ <div class="bs-brand-item">
+ <h3 class="text-muted">Twitter Bootstrap</h3>
+ <span class="glyphicon glyphicon-remove"></span>
+ </div>
+</div>
+
+## Colors
+
+Our docs and branding use a handful of primary colors to differentiate what *is* Bootstrap from what *is in* Bootstrap. In other words, if it's purple, it's representative of Bootstrap.
+
+<div class="bs-brand">
+ <div class="color-swatches">
+ <div class="color-swatch bs-purple"></div>
+ <div class="color-swatch bs-purple-light"></div>
+ <div class="color-swatch bs-purple-lighter"></div>
+ <div class="color-swatch bs-gray"></div>
+ </div>
+</div>