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----
-layout: docs
-title: Brand guidelines
-description: Documentation and examples for Bootstrap's logo and brand usage guidelines.
-group: about
-toc: true
----
-
-Have a need for Bootstrap's brand resources? Great! We have only a few guidelines we follow, and in turn ask you to follow as well. These guidelines were inspired by MailChimp's [Brand Assets](https://mailchimp.com/about/brand-assets/).
-
-## Mark and logo
-
-Use either the Bootstrap mark (a capital **B**) or the standard logo (just **Bootstrap**). It should always appear in San Francisco Display Semibold. **Do not use the Twitter bird** in association with Bootstrap.
-
-<div class="bd-brand-logos">
-  <div class="bd-brand-item">
-    <img class="svg" src="{{ site.baseurl }}/docs/{{ site.docs_version }}/assets/brand/bootstrap-solid.svg" alt="Bootstrap" width="144" height="144">
-  </div>
-  <div class="bd-brand-item inverse">
-    <img class="svg" src="{{ site.baseurl }}/docs/{{ site.docs_version }}/assets/brand/bootstrap-outline.svg" alt="Bootstrap" width="144" height="144">
-  </div>
-</div>
-<div class="bd-brand-logos">
-  <div class="bd-brand-item">
-    <span class="h1">Bootstrap</span>
-  </div>
-  <div class="bd-brand-item inverse">
-    <span class="h1">Bootstrap</span>
-  </div>
-</div>
-
-## Download mark
-
-Download the Bootstrap mark in one of three styles, each available as an SVG file. Right click, Save as.
-
-<div class="bd-brand-logos">
-  <div class="bd-brand-item">
-    <img class="svg" src="{{ site.baseurl }}/docs/{{ site.docs_version }}/assets/brand/bootstrap-solid.svg" alt="Bootstrap" width="144" height="144">
-  </div>
-  <div class="bd-brand-item inverse">
-    <img class="svg" src="{{ site.baseurl }}/docs/{{ site.docs_version }}/assets/brand/bootstrap-outline.svg" alt="Bootstrap" width="144" height="144">
-  </div>
-  <div class="bd-brand-item inverse">
-    <img class="svg" src="{{ site.baseurl }}/docs/{{ site.docs_version }}/assets/brand/bootstrap-punchout.svg" alt="Bootstrap" width="144" height="144">
-  </div>
-</div>
-
-## Name
-
-The project and framework should always be referred to as **Bootstrap**. No Twitter before it, no capital _s_, and no abbreviations except for one, a capital **B**.
-
-<div class="bd-brand-logos">
-  <div class="bd-brand-item">
-    <span class="h3">Bootstrap</span>
-    <strong class="text-success">Right</strong>
-  </div>
-  <div class="bd-brand-item">
-    <span class="h3 text-muted">BootStrap</span>
-    <strong class="text-warning">Wrong</strong>
-  </div>
-  <div class="bd-brand-item">
-    <span class="h3 text-muted">Twitter Bootstrap</span>
-    <strong class="text-warning">Wrong</strong>
-  </div>
-</div>
-
-## Colors
-
-Our docs and branding use a handful of primary colors to differentiate what *is* Bootstrap from what *is in* Bootstrap. In other words, if it's purple, it's representative of Bootstrap.
-
-<div class="bd-brand">
-  <div class="color-swatches">
-    <div class="color-swatch bd-purple"></div>
-    <div class="color-swatch bd-purple-light"></div>
-    <div class="color-swatch bd-purple-lighter"></div>
-    <div class="color-swatch bd-gray"></div>
-  </div>
-</div>