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+---
+stage: Growth
+group: Adoption
+info: To determine the technical writer assigned to the Stage/Group associated with this page, see https://about.gitlab.com/handbook/engineering/ux/technical-writing/#assignments
+---
+
+# Experiment rollouts and feature flags
+
+## Experiment rollout issue
+
+Each experiment should have an [experiment rollout](https://gitlab.com/groups/gitlab-org/-/boards/1352542) issue to track the experiment from rollout through to cleanup and removal.
+The rollout issue is similar to a feature flag rollout issue, and is also used to track the status of an experiment.
+
+When an experiment is deployed, the due date of the issue should be set (this depends on the experiment but can be up to a few weeks in the future).
+After the deadline, the issue needs to be resolved and either:
+
+- It was successful and the experiment becomes the new default.
+- It was not successful and all code related to the experiment is removed.
+
+In either case, an outcome of the experiment should be posted to the issue with the reasoning for the decision.
+
+## Turn off all experiments
+
+When there is a case on GitLab.com (SaaS) that necessitates turning off all experiments, we have this control.
+
+You can toggle experiments on SaaS on and off using the `gitlab_experiment` [feature flag](../feature_flags).
+
+This can be done via ChatOps:
+
+- [disable](../feature_flags/controls.md#disabling-feature-flags): `/chatops run feature set gitlab_experiment false`
+- [enable](../feature_flags/controls.md#process): `/chatops run feature delete gitlab_experiment`
+- This allows the `default_enabled` [value of true in the yml](https://gitlab.com/gitlab-org/gitlab/-/blob/016430f6751b0c34abb24f74608c80a1a8268f20/config/feature_flags/ops/gitlab_experiment.yml#L8) to be honored.
+
+## Notes on feature flags
+
+NOTE:
+We use the terms "enabled" and "disabled" here, even though it's against our
+[documentation style guide recommendations](../documentation/styleguide/word_list.md#enable)
+because these are the terms that the feature flag documentation uses.
+
+You may already be familiar with the concept of feature flags in GitLab, but using
+feature flags in experiments is a bit different. While in general terms, a feature flag
+is viewed as being either `on` or `off`, this isn't accurate for experiments.
+
+Generally, `off` means that when we ask if a feature flag is enabled, it will always
+return `false`, and `on` means that it will always return `true`. An interim state,
+considered `conditional`, also exists. We take advantage of this trinary state of
+feature flags. To understand this `conditional` aspect: consider that either of these
+settings puts a feature flag into this state:
+
+- Setting a `percentage_of_actors` of any percent greater than 0%.
+- Enabling it for a single user or group.
+
+Conditional means that it returns `true` in some situations, but not all situations.
+
+When a feature flag is disabled (meaning the state is `off`), the experiment is
+considered _inactive_. You can visualize this in the [decision tree diagram](https://gitlab.com/gitlab-org/ruby/gems/gitlab-experiment#how-it-works)
+as reaching the first `Running?` node, and traversing the negative path.
+
+When a feature flag is rolled out to a `percentage_of_actors` or similar (meaning the
+state is `conditional`) the experiment is considered to be _running_
+where sometimes the control is assigned, and sometimes the candidate is assigned.
+We don't refer to this as being enabled, because that's a confusing and overloaded
+term here. In the experiment terms, our experiment is _running_, and the feature flag is
+`conditional`.
+
+When a feature flag is enabled (meaning the state is `on`), the candidate will always be
+assigned.
+
+We should try to be consistent with our terms, and so for experiments, we have an
+_inactive_ experiment until we set the feature flag to `conditional`. After which,
+our experiment is then considered _running_. If you choose to "enable" your feature flag,
+you should consider the experiment to be _resolved_, because everyone is assigned
+the candidate unless they've opted out of experimentation.
+
+As of GitLab 13.10, work is being done to improve this process and how we communicate
+about it.