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diff --git a/lib/gitlab/email/message/in_product_marketing/verify.rb b/lib/gitlab/email/message/in_product_marketing/verify.rb
new file mode 100644
index 00000000000..d563de6c77e
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+++ b/lib/gitlab/email/message/in_product_marketing/verify.rb
@@ -0,0 +1,93 @@
+# frozen_string_literal: true
+
+module Gitlab
+  module Email
+    module Message
+      module InProductMarketing
+        class Verify < Base
+          def subject_line
+            [
+              s_('InProductMarketing|Feel the need for speed?'),
+              s_('InProductMarketing|3 ways to dive into GitLab CI/CD'),
+              s_('InProductMarketing|Explore the power of GitLab CI/CD')
+            ][series]
+          end
+
+          def tagline
+            [
+              s_('InProductMarketing|Use GitLab CI/CD'),
+              s_('InProductMarketing|Test, create, deploy'),
+              s_('InProductMarketing|Are your runners ready?')
+            ][series]
+          end
+
+          def title
+            [
+              s_('InProductMarketing|Rapid development, simplified'),
+              s_('InProductMarketing|Get started with GitLab CI/CD'),
+              s_('InProductMarketing|Launch GitLab CI/CD in 20 minutes or less')
+            ][series]
+          end
+
+          def subtitle
+            [
+              s_('InProductMarketing|How to build and test faster'),
+              s_('InProductMarketing|Explore the options'),
+              s_('InProductMarketing|Follow our steps')
+            ][series]
+          end
+
+          def body_line1
+            [
+              s_("InProductMarketing|Tired of wrestling with disparate tool chains, information silos and inefficient processes? GitLab's CI/CD is built on a DevOps platform with source code management, planning, monitoring and more ready to go. Find out %{ci_link}.") % { ci_link: ci_link },
+              s_("InProductMarketing|GitLab's CI/CD makes software development easier. Don't believe us? Here are three ways you can take it for a fast (and satisfying) test drive:"),
+              s_("InProductMarketing|Get going with CI/CD quickly using our %{quick_start_link}. Start with an available runner and then create a CI .yml file – it's really that easy.") % { quick_start_link: quick_start_link }
+            ][series]
+          end
+
+          def body_line2
+            [
+              nil,
+              list([
+                s_('InProductMarketing|Start by %{performance_link}').html_safe % { performance_link: performance_link },
+                s_('InProductMarketing|Move on to easily creating a Pages website %{ci_template_link}').html_safe % { ci_template_link: ci_template_link },
+                s_('InProductMarketing|And finally %{deploy_link} a Python application.').html_safe % { deploy_link: deploy_link }
+              ]),
+              nil
+            ][series]
+          end
+
+          def cta_text
+            [
+              s_('InProductMarketing|Get to know GitLab CI/CD'),
+              s_('InProductMarketing|Try it yourself'),
+              s_('InProductMarketing|Explore GitLab CI/CD')
+            ][series]
+          end
+
+          private
+
+          def ci_link
+            link(s_('InProductMarketing|how easy it is to get started'), help_page_url('ci/README'))
+          end
+
+          def quick_start_link
+            link(s_('InProductMarketing|quick start guide'), help_page_url('ci/quick_start/README'))
+          end
+
+          def performance_link
+            link(s_('InProductMarketing|testing browser performance'), help_page_url('user/project/merge_requests/browser_performance_testing'))
+          end
+
+          def ci_template_link
+            link(s_('InProductMarketing|using a CI/CD template'), help_page_url('user/project/pages/getting_started/pages_ci_cd_template'))
+          end
+
+          def deploy_link
+            link(s_('InProductMarketing|test and deploy'), help_page_url('ci/examples/test-and-deploy-python-application-to-heroku'))
+          end
+        end
+      end
+    end
+  end
+end