SEO

author: Alexandre Vicenzi <vicenzi.alexandre@gmail.com> 2020-02-10 23:30:40 +0300
committer: Alexandre Vicenzi <vicenzi.alexandre@gmail.com> 2020-02-10 23:30:40 +0300
commit: b8c709e73559476677dfcd1c5ab4d33856d7c751 (patch)
tree: 9fd8d05b9205991a130a3da7cfa371f7b37e2dca
parent: a48ee22a03a2df246f4cac8d20919c3f5ab6f97c (diff)
3 files changed, 118 insertions, 9 deletions
diff --git a/README.md b/README.md
index bcfd73e..c892e1f 100644
--- a/README.md
+++ b/README.md
@@ -4,6 +4,21 @@ Lanyon is a minimalist two-column [hugo](https://gohugo.io) theme based on [Hyde
 
 ![Screenshot](https://raw.githubusercontent.com/alexandrevicenzi/lanyon/master/images/tn.png)
 
+## Features
+
+- Mobile First
+- Responsive
+- Semantic
+- SEO Best Practices
+- Open Graph
+- Rich Snippets (JSON-LD)
+- Customizable
+
+## Integrations
+
+- [Disqus](https://disqus.com/)
+- [Google Analytics](https://www.google.com/analytics/web/)
+
 ## Installation
 
 To install Lanyon as your default theme, first install this repository in the `themes/` directory:
@@ -22,7 +37,6 @@ at the top of the file.
 ```toml
 baseURL = "https://example.com"
 title = "Lanyon"
-author = "Author Name"
 languageCode = "en"
 enableInlineShortcodes = true
 
@@ -30,6 +44,7 @@ summarylength = 10
 enableEmoji = true
 
 [params]
+author = "Author Name"
 description = "My Blog"
 
 ## Set one of:
diff --git a/layouts/_default/baseof.html b/layouts/_default/baseof.html
index 658c98e..194b19a 100644
--- a/layouts/_default/baseof.html
+++ b/layouts/_default/baseof.html
@@ -2,10 +2,8 @@
 <html xmlns="http://www.w3.org/1999/xhtml"{{with .Site.LanguageCode}} xml:lang="{{.}}" lang="{{.}}"{{end}}>
 <head>
   <meta http-equiv="content-type" content="text/html; charset=utf-8">
-
-  {{ hugo.Generator }}
-
   <meta name="viewport" content="width=device-width, initial-scale=1.0">
+  {{ hugo.Generator }}
 
   {{ if .IsHome -}}
   <title>{{ .Site.Title }}</title>
@@ -15,9 +13,20 @@
 
   <meta name="description" content="{{if .IsHome}}{{ $.Site.Params.description }}{{else}}{{.Description}}{{end}}" />
 
-  <link type="text/css" rel="stylesheet" href="{{ .Site.BaseURL }}css/print.css" media="print">
-  <link type="text/css" rel="stylesheet" href="{{ .Site.BaseURL }}css/poole.css">
-  <link type="text/css" rel="stylesheet" href="{{ .Site.BaseURL }}css/hyde.css">
+  {{ partial "seo.html" . }}
+
+  <link type="text/css"
+        rel="stylesheet"
+        href="{{ .Site.BaseURL }}css/print.css"
+        media="print">
+
+  <link type="text/css"
+        rel="stylesheet"
+        href="{{ .Site.BaseURL }}css/poole.css">
+
+  <link type="text/css"
+        rel="stylesheet"
+        href="{{ .Site.BaseURL }}css/hyde.css">
 
   {{ partial "theme-color.html" . }}
 
@@ -25,14 +34,18 @@
   <link type="text/css" rel="stylesheet" href="{{ $.Site.BaseURL }}{{ . }}">
   {{- end}}
 
-  <link href="https://fonts.googleapis.com/css?family=Open+Sans:400,400i,700&display=swap" rel="stylesheet">
+  <link rel="stylesheet"
+        href="https://fonts.googleapis.com/css?family=Open+Sans:400,400i,700&display=swap">
 
   <link rel="stylesheet"
         href="https://cdnjs.cloudflare.com/ajax/libs/font-awesome/5.12.1/css/all.min.css"
         integrity="sha256-mmgLkCYLUQbXn0B1SRqzHar6dCnv9oZFPEC1g1cwlkk="
         crossorigin="anonymous" />
 
-  <link rel="apple-touch-icon-precomposed" sizes="144x144" href="/apple-touch-icon-144-precomposed.png">
+  <link rel="apple-touch-icon-precomposed"
+        sizes="144x144"
+        href="/apple-touch-icon-144-precomposed.png">
+
   <link rel="shortcut icon" href="/favicon.png">
 
   <!-- RSS -->
diff --git a/layouts/partials/seo.html b/layouts/partials/seo.html
new file mode 100644
index 0000000..46b0c29
--- /dev/null
+++ b/layouts/partials/seo.html
@@ -0,0 +1,81 @@
+
+  <meta property="og:locale" content="{{ .Site.LanguageCode }}"/>
+
+  {{ with .Site.Params.gravatar }}
+  <meta property="og:image" content="https://www.gravatar.com/avatar/{{md5 .}}?s=400&d=mp">
+  {{- else -}}
+  {{ with .Site.Params.profilePicture }}
+  <meta property="og:image" content="{{ $.Site.BaseURL }}{{ . }}">
+  {{- end -}}
+  {{ end }}
+
+  {{ if eq .Type "post" }}
+  <meta property="og:site_name" content="{{ .Site.Title }}"/>
+  <meta property="og:title" content="{{ .Title }}"/>
+  <meta property="og:description" content="{{ if .Description }}{{ .Description }}{{ else }}{{ .Summary }}{{ end }}"/>
+  <meta property="og:url" content="{{ .Permalink }}"/>
+  <meta property="og:type" content="article"/>
+  <meta property="article:published_time" content="{{ .Date.Format "2006-01-02T15:04:05Z0700" }}"/>
+  <meta property="article:modified_time" content="{{ .Date.Format "2006-01-02T15:04:05Z0700" }}"/>
+  <meta property="article:author" content="{{ .Site.Params.author }}">
+  <!-- <meta property="article:section" content="category"/> -->
+  <!-- <meta property="article:tag" content="tag"/> -->
+  {{ else }}
+  <meta property="og:type" content="blog"/>
+  <meta property="og:site_name" content="{{ .Site.Title }}"/>
+
+  {{- if .IsHome }}
+  <meta property="og:title" content="{{ .Site.Title }}"/>
+  <meta property="og:url" content="{{ .Site.BaseURL }}"/>
+  <meta property="og:description" content="{{ .Site.Params.description }}"/>
+  {{- else -}}
+  <meta property="og:title" content="{{ .Title }}"/>
+  <meta property="og:url" content="{{ .Permalink }}"/>
+  <meta property="og:description" content="{{ if .Description }}{{ .Description }}{{ else }}{{ .Summary }}{{ end }}"/>
+  {{- end -}}
+
+  {{ end }}
+
+  <script type="application/ld+json">
+  {
+    "@context" : "http://schema.org",
+    "@type" : "Blog",
+    "name": {{ .Site.Title }},
+    "url" : {{ .Site.BaseURL }},
+    {{- with .Site.Params.gravatar }}
+    "image": "https://www.gravatar.com/avatar/{{md5 .}}?s=400&d=mp",
+    {{- else -}}
+    {{ with .Site.Params.profilePicture }}
+    "image": {{ . | printf "%s%s" $.Site.BaseURL }},
+    {{- end -}}
+    {{- end }}
+    "description": "{{ .Site.Params.description }}"
+  }
+  </script>
+
+  {{ if eq .Type "post" }}
+  <script type="application/ld+json">
+  {
+    "@context": "http://schema.org",
+    "@type": "BlogPosting",
+    "name": "{{ .Title }}",
+    "headline": "{{ .Title }}",
+    "datePublished": "{{ .Date.Format "2006-01-02T15:04:05Z0700" }}",
+    "dateModified": "{{ .Date.Format "2006-01-02T15:04:05Z0700" }}",
+    "author": {
+      "@type": "Person",
+      "name": "{{ .Site.Params.author }}",
+      "url": {{ .Site.BaseURL }}
+    },
+    {{- with .Site.Params.gravatar }}
+    "image": "https://www.gravatar.com/avatar/{{md5 .}}?s=400&d=mp",
+    {{- else -}}
+    {{ with .Site.Params.profilePicture }}
+    "image": {{ . | printf "%s%s" $.Site.BaseURL }},
+    {{- end -}}
+    {{- end }}
+    "url": {{ .Permalink }},
+    "description": "{{ if .Description }}{{ .Description }}{{ else }}{{ .Summary }}{{ end }}"
+  }
+  </script>
+  {{ end }}
author	Alexandre Vicenzi <vicenzi.alexandre@gmail.com>	2020-02-10 23:30:40 +0300
committer	Alexandre Vicenzi <vicenzi.alexandre@gmail.com>	2020-02-10 23:30:40 +0300
commit	b8c709e73559476677dfcd1c5ab4d33856d7c751 (patch)
tree	9fd8d05b9205991a130a3da7cfa371f7b37e2dca
parent	a48ee22a03a2df246f4cac8d20919c3f5ab6f97c (diff)