Update README

no need for buzzwords ;p

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 [![Builds status](https://travis-ci.org/cydrobolt/polr.svg)](https://travis-ci.org/cydrobolt/polr) 
 [![Docs](https://img.shields.io/badge/docs-latest-brightgreen.svg?style=flat)](http://polr.readthedocs.org/en/latest/)
 
-Polr is an enterprise-class open-source link shortening web application designed to operate at many scales, built on the Software-as-a-Service paradigm. It allows you to host your own URL shortener, to brand your URLs, and to gain control over your data. Polr is especially easy to use, and provides a modern, themable feel.
+Polr is an open-source link shortening web application designed to operate at a brisk pace while offering a full-featured experience. It allows you to host your own URL shortener, to brand your URLs, and to gain control over your data. Polr is especially easy to use, and provides a modern, themable feel.
 
 [Getting Started](http://docs.polr.me/en/latest/user-guide/installation/) - [API Documentation](http://docs.polr.me/en/latest/developer-guide/api/) - [Contributing](https://github.com/cydrobolt/polr/blob/master/CONTRIBUTING.md) - [Bugs](https://github.com/cydrobolt/polr/issues) - [IRC](http://webchat.freenode.net/?channels=#polr)