Add project motivation to README

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 # Basic Web Theme
 
-No one is impressed by your cool web design.
-
 The Basic Web Theme is simple, minimal and usable.
 
-The goal of this theme is to use default browser styles as much as
-possible. Styles are tweaked to improve usability: limiting column
-width, scaling for mobile devices, making tables look nice, scrolling
-code blocks properly, etc.
+This minimalist design is motivated by a vision of the web where
+authors publish content in a sane, accessible layout, and defer to
+user stylesheets for styling, so each user pulls content from the
+author and then displays the content in a way that works best for
+them... dark-mode, light-mode, large fonts, small fonts... every user
+has different preferences and needs.
+
+The separation of content and presentation was a fundamental concept
+for Web 1.0, and the concept is pushed even further in the Semantic
+Web. This theme aims to support that concept.
+
+The implementation goal of Basic Web Theme is to use default user
+agent styles as much as possible. Styles are tweaked to improve
+usability: limiting column width, scaling for mobile devices, making
+tables look nice, scrolling code blocks properly, etc.
+
+Use of CSS classes for styling is kept to a minimum to make it simple for
+user stylesheets to override HTML elements in a predictable way.
+
+Think about it: no one is impressed by your cool web design.
 
 Learn more: https://www.basicwebtheme.com